Rita O'Brien

FatWire Software, a web experience management (WEM) provider, has announced new releases of FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization.  In conjunction with the FatWire Content Server web content management platform, FatWire Engage and FatWire Analytics deliver targeted and optimized web content with a scale and sophistication that exceeds the needs of the largest global businesses. Website personalization and optimization are critical capabilities for organizations to effectively and efficiently compete for customers today.  Website personalization based on customer segmentation enables marketers to create a web experience that is automatically tailored and specifically relevant to each site visitor.  Web content analytics enables marketers to measure and optimize the content they offer to each customer segment. Wit... (more)

FatWire Reports 40% Increase in 2008 Revenue

FatWire Software, the largest privately-held Web Experience Management (WEM) provider, announced that in 2008 the company delivered its strongest year ever, with revenue growth rates far exceeding that of the Web Content Management industry overall.  FatWire achieved an astounding 40 percent growth in total year-over-year revenue, reaching $44 million in sales in the year ending December 31st, 2008. FatWire's solutions help organizations to build, deploy and manage sophisticated web sites with ease, and to use the web as a primary marketing vehicle to drive customer acquisition, ... (more)

FatWire CMS Server Delivers Efficient Manageability

FatWire Software today announced that FatWire Content Server, the leading web content management (WCM) solution, was selected by the regional government of Alava, Spain to manage its content online and deliver a web experience that will engage and inform its constituents. Based in Spain's Basque territory, the Alava regional government has an important and broad mission encompassing taxation, development and social policy. Creating a compelling and unified web presence with content in multiple languages (Basque and Spanish) was key to achieving its goals - particularly since new ... (more)

FatWire Content Server Keeps Rail Europe on Track for Success

Mineola, NY – July 7, 2009 - FatWire Software today announced that Rail Europe, the largest distributor of European rail products in North America,  launched its new website (www.raileurope.com) using the FatWire Content Server web content management (WCM) solution. As a core component of FatWire’s industry-leading Web Experience Management (WEM) portfolio, Content Server will help increase sales by delivering compelling, multilingual content to Rail Europe site visitors. Each year more than one million American travelers purchase European rail products through Rail Europe Inc. ... (more)

FatWire Launches New Global Partner Program

Mineola, N.Y. - June 22, 2009 - FatWire Software, the leading Web Experience Management (WEM) provider, today launched the new FatWire Global Partner Program. This enhanced program provides partners with powerful new resources to help FatWire customers succeed, and provides a foundation for continuously expanding FatWire's reach and capabilities. FatWire's solutions enable organizations worldwide to build and deliver an engaging web presence that will help increase sales, customer loyalty, and operational cost savings.  FatWire has grown rapidly with approximately 40% revenue gro... (more)